Hand-crafted. AI-accelerated.
Launch your Editorial Campaign from your E-Com Stills.
Our creative team builds your editorial from existing flat lays, ghost images, or e-com stills.
No shoot required.
“Whatever you’ve done in the full body… this is killer. That’s going to sell the full look.”— Creative Director, $10M luxury fashion brand
Our team has over a decade of experience producing luxury imagery. Photographers, retouchers, image-makers. AI makes the workflow possible, but the judgement behind every image comes from people who understand light, texture, composition, and what makes a picture work.
This is not Botika, Photoroom, Claid, or Kive. This is not an upload-and-click tool. Every image is built by hand: each garment perfected individually, assembled by a professional retoucher, and quality controlled by our creative team.
“Your backgrounds are insane. They’re so f*cking good. Whoever shot these… this is absolutely a photograph.”— Brand Founder, on reviewing location composites
Send us your stills.
We build the campaign from there.
Brief & creative direction
Tell us what you need. We review your imagery and propose the approach: model casting, location selection, styling direction.
Built step by step
We build your visuals in stages. Model and location lock first, then styling, then composition, then final detail work. You approve at each stage.
Delivery in every format
Final assets delivered ready for web, social, marketplace, and print. Formatted for your CMS, your social feeds, and your wholesale partners.
E-Com
Location
Full Look
Editorial
“A model of this calibre, I would have to have her booked 90 days in advance and her day rate would probably be 12 to 15 grand.”— Brand Founder, on reviewing AI model casting
20 editorial looks from your existing photography. Delivered in 3 weeks.
Everything you need to launch a full editorial campaign, without booking a photographer, a model, or a location.
Custom AI model creation
Matched to your brand aesthetic. Age, look, attitude, cast to your brief. Yours to reuse for future collections.
Real location backgrounds
Photographed on location by our photographer. Paris, London, or wherever your ideal customer lives.
20 editorial images, hand-composited
Each image is built from 6–7 separate elements and hand-composited in Photoshop. Directed, composed, and retouched by hand.
Creative sign-off at every stage
You approve at every stage: model, location, styling, composition, and final. Nothing moves forward without sign-off, so the result is always aligned with your brand vision.
Every format, every platform
Each image is delivered in platform-specific formats: Instagram feed and stories, website hero and product pages, Meta and Google ad specs, wholesale lookbook, and print-ready CMYK. No resizing, no reformatting on your end.
Frequently asked questions.
Yes. Flat lay product photography, ghost mannequin shots, and standard e-commerce stills can all be transformed into full on-model editorial imagery. We build a custom AI model to your casting brief, place garments with accurate drape and fit, and composite the result against real photographed locations.
A traditional campaign shoot requires a full production team, studio hire, and travel. Self-service AI tools are inexpensive but the quality reflects that. Studio Intangible sits between the two: editorial-quality imagery with real locations and creative direction, at a fraction of a traditional shoot. Models and locations are reusable, so future collections cost significantly less than the first. Get in touch for a quote tailored to your project.
Photoroom and Botika are fully automated single-pass generators. You upload, click, and the algorithm decides what’s good enough. Studio Intangible uses real photographed locations shot by a professional photographer on a high resolution camera, with every image composited by hand in Photoshop. The result is editorial-quality imagery directed by a creative team, not generated by software.
It was built for them. Consumers react negatively to visibly AI-generated imagery from premium brands. The risk isn’t in using AI; it’s in using AI without a creative layer that meets luxury standards. Real locations, manual compositing, and creative direction by experienced image-makers ensure the imagery holds up under luxury scrutiny.
A full batch of 10–20 images typically takes 2–3 weeks from brief to delivery. Timelines vary depending on location. Subsequent batches are faster because the AI models and location assets are already built.
Yes. The AI models and location assets created for your project are yours to reuse across future campaigns. This is an infrastructure investment: once built, seasonal reorders are significantly faster and more affordable than the initial project.